Tuesday, July 06, 2010

PricewaterhouseCoopers Finds Advertising Returns to Growth For Next 5 Years

Rob Starr, Big4.com

July 6, 2010

One of the benchmarks that should tell us that business is slowly shaking off the recession is that eternal barometer of corporate health – advertising

And the news is not that bad, according to the recently released PricewaterhouseCoopers (PwC) 2010-2014 Global Entertainment and Media Outlook, which says no one should be expecting a full and robust recovery anytime soon – but only a slow uptrend.

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