PricewaterhouseCoopers Finds Advertising Returns to Growth For Next 5 Years

Rob Starr, Big4.com

July 6, 2010

One of the benchmarks that should tell us that business is slowly shaking off the recession is that eternal barometer of corporate health – advertising

And the news is not that bad, according to the recently released PricewaterhouseCoopers (PwC) 2010-2014 Global Entertainment and Media Outlook, which says no one should be expecting a full and robust recovery anytime soon – but only a slow uptrend.

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Accenture’s Animal Ads: Can Dancing Elephants and Jumping Frogs Help?

About four weeks ago, on Sunday December 13th, 2009, Accenture ended its six-year sponsorship of Tiger Woods. We had blogged extensively on this topic:

On December 9th, we argued that Accenture should not continue sponsorship on moral grounds and should be the first to drop sponsorship...

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Accenture Makes Right Decision, Drops Tiger Sponsorship

Just now, on the Accenture.com website Newsroom, we find the following news update:

“Accenture Sponsorship Update

Related Assets December 13, 2009NEW YORK; Dec. 13, 2009 – Accenture (NYSE: ACN) today announced that it will not continue its sponsorship agreement with Tiger Woods...

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Tiger Drops Golf, Accenture Drops Ads

Yesterday, Tiger Woods made a public statement that he was taking an indefinite break from professional golf on his home page. Much has been made of the exact words used in this statement. Regardless this was the perhaps the right (and very tough) decision to make under these trying circumstances...

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