Thursday, January 14, 2010

Accenture’s Animal Ads: Can Dancing Elephants and Jumping Frogs Help?

About four weeks ago, on Sunday December 13th, 2009, Accenture ended its six-year sponsorship of Tiger Woods. We had blogged extensively on this topic:

On December 9th, we argued that Accenture should not continue sponsorship on moral grounds and should be the first to drop sponsorship...

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