Wednesday, January 27, 2010

Apple iPad Priced at $499, Impact on Deloitte Study

So Apple just announced the price of the iPad at $499 and that it will be available in March and April 2010.

We earlier had speculated a price of $1,000 and 20 million units, at half the price, lets assume that price-elasticity moves the numbers sold to 35 million (Note that Apple just announced it had sold 250 million iPods), the incremental sales are $17.5 billion, that's only a few billion below our previous number....

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