Nita Teoh, Big4.com
June 12, 2010
The digital age is coming at us real fast!
All types of companies are starting to invest in digital marketing over traditional advertising, as trends indicate that consumer highly prefer online news and entertainment through digital mediums.
Digital marketing encompasses the use of any digital mediums to promote a company’s brand. It includes the Internet, television, radio, and mobile for advertising to consumers.
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1 comment:
I work for a large consulting company and it's interesting to note just how much their strategy ahs changed. When I applied, graduats were not expected to be versed in digital knowledge, either technical or strategiv. I notice that we're answering to more tenders surrounding digial presence - not so much web design but the best way to make a site and push your company into the public eye. Intersting read, cheers!
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