An industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB) just released today shows that US internet advertising revenue is strong, growing and fairly resilient to the economic slowdown...
Monday, March 30, 2009
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The advent of the internet and its fast proliferation into the lives of people or the domestic households all over the world can be indeed considered as one of the most important developments of the recent times. One must realize the fact that this particular development is extremely significant in more than one ways and has far reaching consequences in different areas. In other words, internet has made it possible that now an individual can have access to any kind of facts, figures, data or information along with the fact that is an extremely fast mass communication medium.
It goes without saying that the above discussion certainly makes the internet appear highly lucrative and full of potential. Now, one of the first industries or sectors which have tapped or at least are presently tapping this potential is advertising. The fact that internet in a single instant can reach out to an unprecedented and unmatched amount of people makes it an ideal advertising vehicle for any kind of products or services. Moreover, it remains as a fact that both the amount of content as well as its reach is certainly getting expanded with each passing day thus making online advertising one of the most effective marketing procedures under the sky. Just the sheer scale of things has made internet the ultimate advertising destination for everyone starting from large multinationals to the individual who is running a little home based business. According to almost all of the experts of the trade, internet is definitely the present and the future of business, advertising and communications.
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