Tuesday, November 13, 2007

Yes Virginia, Deloitte Says Santa Still Holding Steady

Deloitte's 22nd annual survey cuts through typical Big Four stodginess with a refreshing headline:

Yes, Virginia, There is a Santa Claus; Gift Buying is Expected to Hold Steady, Although Consumers Will Spend Less Overall

Here's what Virginia needs to know about the American consumer: While 4 of 10 have intentions to spend less this year than last, they may end up spending almost the same amount. And why do people want to spend less? Lower income households cite higher food and fuel costs as reasons, while those at higher income levels point to volatility in the stock market and declining home values...

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