Who's Blogging at the Big Four? Let's Connect!

We set out to see who is blogging at the Big Four....simply by typing in the word blog in the search at each site. And this is what we found:

At Accenture (NYSE:ACN), it looks like two technologists are blogging with Accenture's blessing. The Accenture blog focuses on emerging technologies and how technology innovation is likely to impact business in the future. Ed Gottsman (BlogGottsman), from Accenture (NYSE:ACN)Technology Labs, tends to focus on unanticipated (and sometimes alarming) uses and applications of new technologies. Martin Illsley (BlogIllsley) is the director of research at Accenture (NYSE:ACN) Technology Labs in Sophia Antipolis. In his blogs, he captures new technologies in action and comments on them. This to us appears to be just a very small representation from the 129,000 employees at Accenture who have expertise on just a huge variety of subjects. Perhaps ACN is just dipping its toes into the water to see how it goes.

In the same vein, CapGemini recently unveiled its CTO blog with some key technologists --Global CTO Andy Mulholland, Ron Tolido, CTO for Northern Europe and Asia, and Juhana Juppo, CTO Finland --- blogging on relationship between business and IT, the impact of service-oriented methodologies, business intelligence, RFID … whatever they feel like basically. Again a technology oriented authorship, but a much higher level. Much like Accenture, CapGemini appears to be testing the waters, but seems to put the right amount of publicity and coverage for this blog.

KPMG takes a different tack however. Its Chairman Mike Rake had a very interesting, entertaining and personal blog about his experiences at Davos 2006. However, this was open only for 3 days and then mysteriously stopped. Mike Rake writes, " Tomorrow we’ll start dealing with the world’s problems - or at least that’s the plan. The theme of this year’s World Economic Forum is ‘The Creative Imperative’. I’m not entirely sure what it is but I hope to find out over the next few days - and how it will benefit mankind. I go to Davos every year in order to gauge the mood of the key players whose decisions shape the lives of every person on the planet. Hopefully I’ll find time to network, to make new friends and to renew some old Davos acquaintances. That includes meeting some of the many journalists here, invariably in a bar somewhere....with such a hectic schedule in store it remains to be seen whether I’ll get the chance to test the ski slopes!." It is evident that he writes from his heart with humor and incisiveness.

And then Deloitte has a very different way to address blogging. Deloitte's Women's Initiative (WIN) connects through the WIN blog, posted weekly on the intranet site. The blog is hosted by Cathy Benko, National Managing Director of WIN and leader of the high technology industry sector for Deloitte Consulting LLP. It also features guest bloggers. Topics include work/life balance, gender bias, the power of networking, creating a personal brand, breast cancer and more. This blog gets very personal, very warm hearted and addresses tough issues in a pragmatic way. Only selected posts are available to the public, one has to be an insider to see all the material. But what we see draws us into the challenges and opportunities faced by career Deloitte women.

BearingPoint, Ernst & Young and Pricewaterhouse came up dry. No blog, no luck on searches. If there are blogs here, they are quite well hidden and not available to the public.

Despite the size of the Big Four firms, there is little known about how they operate, how they recruit, select and pay. The partnership holds much close to the chests, and blogs are one way of
letting show the human and global face of the firms.

In being the only blog (that we know of) which focuses exclusively on this space, we will try to discuss, debate, highlight and push all the key news and issues which the Big Four firms deal with. We would love to see blogging company, and welcome a partnership with all the blogs noted above.